Toyism emphasizes simplicity, craftsmanship and consistent colours and strong designs.

Toyism is easy viewing at first, no eye-popping colour vibration, but underneath every artwork there is a story to discover. Eyes are drawn to the allegory - keep looking and you find (or not) additional meaning in the graphic code.

Toyism is a friendly, uplifting oasis in a world that increasingly focuses on the bizarre, the violent and the freak.

Toyism’s artists and manifesto are not about something dark, narrow, twisted, or tortured, but about life and light.

玩具主义强调简单、匠人精神、一致的色彩和强烈的设计。

玩具主义一开始很容易看，没有令人瞠目的色彩震动，但在每件艺术品的背后都有一个故事等待被发现。

眼睛被寓言所吸引——继续看，你会在图形代码中发现(或没有)额外的含义。玩具主义是一个友好的、令人振奋的绿洲，在这个世界上，越来越多的人关注怪异、暴力和惊悚。它的艺术家和宣言不是关于黑暗、狭隘、扭曲、折磨的东西，而是关于生命和光明的。